Financial Promotions

Refreshed September 2024 | CPD time: 45 Minutes

In the UK, the FCA's financial promotions rules apply to any firm which communicates a financial promotion to consumers in the UK in relation to its designated investment business, including from an establishment overseas. The purpose of the rules is to ensure that financial promotions are clearly identified as such, and that they are fair, clear and not misleading. This module explores the financial promotions rules, exceptions, communications, offers and invitations, unwritten promotions and cold calling, the rules on prospectus advertisements, using performance, and the approval of financial promotions. The focus of this module is predominantly on the rules in the UK, since they are likely to be of most relevance to UK-based Chartered Institute for Securities & Investment (CISI) members and their firms. Applicable rules and regulations in other jurisdictions are also referenced, although clearly there are too many to cover in any detail here – CISI members and their firms wishing to find out more information are, therefore, encouraged to refer to the relevant delegated Acts and implementing Acts.